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There
are very few companies that have little to no competition, if at all. How well
you conduct your business, the quality of your service or product and the commitment
that you make to it's success, all ultimately depend on you.
First impressions mean everything and your website is the first meet & greet
that your potential new customer or client will see and you never get a second
chance to make a first impression.
Several Key Factors are the components that create a Website
that will truly perform. • A Design that is easily navigated and strategically
engages your end user
• A Memorable & Consistent Brand • Content that
is clear, concise & informative to your target audience as well as search
term friendly • Quality Search
Engine Optimization built into the backend of your site • and a Marketing Plan
that integrates
Social Media along with your other marketing stategies, to build
brand awareness and grow your customer base, according to your budget and business
objectives.
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Custom Web Design & Development |
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Search Engine Optimization |
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Social Media Marketing & Integration |
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• Create
a Unique Look & Feel for Your Brand
• Make Your Brand & Web
Presence Memorable
• Design for the Widest Possible
Target Audience
• Make Navigating Your Site Intuitive &
Easy
• Include Quality Internet Marketing Principles
• Keep Your Visitor Engaged on Your
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• Develop
Meaningful & Informative Content
• Keep your Content Clear & Concise
• Build in Quality & Target Specific Search
Terms
• Give Meaningful Names to your Images
• Use Alt and Title Tags on Images.
• Maintain Key Word Relevancy in your Meta's |
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• Evaluate
Social Media Platforms
• Define Your Goals (SEO, PR, Traffic...)
• Determine Where Your Target Audience is
• Provide the Content Your Customers Need
• Integrate Social Media into Your Marketing Plan
• Manage Your Own Online Reputation |
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The old adage, "If
you build it, they will come", is difficult to apply in the Cyber Age. Statistics
from Verisign and Dailychanges.com are
reporting an undetermined amount of Websites that are well over 130,000,000 for
2011; with 150,000 new URL's being added daily. Building a Website that truly
performs for your business is something that should be taken very seriously and
designed properly from it's inception. Even if your company
is just competing locally, can you afford not to put it's best foot forward in
our current economy? Don't let your website get lost in the Internet Jungle.
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★ Designing Your Website.
You never get a second chance to make a first impression. |
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• Branding -
Carrying your Web Design & Logo over throughout all of your marketing pieces,
produces a viral effect that builds on the essence of your company & helps
to make your company instantly recognizable... Handing someone a Business Card
that looks as sleek as your Website... Sending email with Stationary that displays
your Logo & Brand design... & many of the Major Social Media Platforms,
like Twitter and Youtube for example, have made it easy to customize your account
to display your brand. The more that you put into developing a graphic presence
that is memorable,
the more you will increase awareness of your product
or service, as well as help you to stand out from your
competition. |
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• Cross
Browser Compatibility - This issue isn't taken
seriously enough on far too many websites. Are you a Firefox user and hit a website
where you see text bleeding over the edges of graphic containers? Do you attempt
to click on a Join or Menu feature and have those features not
be available to you? Have you just completed filling out a long form and then
realize that you can't see the Save button anymore? Or you use Internet
Explorer, Chrome, Opera or Safari and the same kinds of errors occur...
Things like this are all too often overlooked by some of the high profile websites,
in the top Search Engine rankings. Why? Because they do not check
for cross browser compatibility and they do not use the W3C Validator
to check their own work. (& It's Free!)
Just like a good book needs an editor to read through the content for gramatical
errors before Publishing - a conscientious and thorough Web Developer will put
their own work through Quality Control to insure that
the site is displaying the same way on
multiple browser platforms, in order to reach
the Widest Possible Target Audience.
This is a link to the W3C.org
on Browser Statistics. Please notice the top table for 2011. Your site
should display and function the same way on every available browser that a potential
customer may visit your site through. There are no
excuses for why so many do not.
• Branding, Cross Browser Compatibility, Composition & Color Theory, Eye
Tracking Study & Research, Web Usability Standards & Up-to-Date Internet
Marketing Principles, all play an essential role in designing and developing
a Website that creates a positive & memorable User Experience. |
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★ Search Engine Optimization. Content
is King. |
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Planning your
content is mission critical. Without meaningful
content that describes your product or service to your potential new customer,
there is little reason for them to stay on your site. Too much information is
as frustrating as too little. Your content is the foundation of your site and
the basis upon which all of your SEO should be built.
Your Search Engine Optimization should be built into your website from it's initial
stages of development. On the backend of your website, your developer should
be optimizing that copy into the coding side, which is essentially all of your
SEO. There are a number of ways this can be achieved, but it is the responsibility
of the developer to insure that this process is performed.
All too often, companies are looking for SEO services to help their search engine
rankings, AFTER their site has been built, when these things should be done as
part of the overall development of the site. |
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Search Engine Optimization
is a key ingredient in the development of a complete website that has the potential
to truly perform but Conversion
Rate is even more important ... turning that click into a customer.
I'm sure you have experienced this scenario yourself...
Many times the results on the first page listings of your search, do not necessarily
produce results that display Websites with the best products or services. Instead,
you find yourself on a page that is overblown with search terms, which apparently
assisted that website in hitting its mark with the Search Engine, but did not
demonstrate to you that they were the best product or service for you. In fact
sometimes it seems as though they wrote their copy FOR the search engine and
NOT you. This could have even been done by an "SEO Optimizing Company"....
after the site was built.
Having achieved a great rank in the Search Engines does not automatically tell
a visitor that your company is best suited for the job, it just makes their search
for the product or service they are looking for, that much more difficult. The
Search Engine results are not consistently delivering the best company for the
job simply because they wrote mountains of keyword search terms throughout their
entire site. Overtly repetiitive content may help a site to do well in searches
but that doesn't do a whole lot to keep visitors interested. DON'T
LOSE YOUR AUDIENCE. |
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★ Develop a Social Media
Marketing Plan. Don't Try to Eat the Whole Elephant. |
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More and more often,
people are turning to Social Media to find the products or services they are
looking for and learning from others, what they think of them. There are a number
of things that you can do to further enhance your presence on the Internet and your
listing in the search engine results that go beyond the scope of the Search Engine
Optimization built INTO your site. They are 'organic' in nature and they're a
major contributing factor to building your presence on
the internet, guaging your
product or service response and connecting with
your target market. This involves ... Social Media.
Mashable wrote a fantastic artilce on The
22 Step Marketing Plan that is intrinsically educational about how the
larger corporations are handling their Social Media Campaigns and the 22 tool
sets that are available to help you determine
where your Social Media Marketing efforts, would be best utilized. However even
this list can be overwhelmiing at first.
By all means look that list over, copy and paste it as a 'checklist guideline'
but then do a little homework to help you determine how much of an investment
you are prepared to make in your personalized Social Media Plan & where those
efforts would serve your company's business objectives & goals, most effectively. |
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Here
are a few tips on how to get started and a few questions to ask yourself.
• Research the
different tools sets that are available in Social Media currently. The categories
have pretty much leveled off, giving businesses time to analyze where their efforts
would be best spent and not just jumping on to those deemed the most popular,
simply because everyone else seems to be there. That
is not necessarily the case. Look over the tool set groups on Mashable to
get a feel for where your product or service might reach your target audience
most effectively & then incorporate engaging on that platform, as part of
your overall marketing plan.
• Choose your Social Media Platforms and REGISTER your
Account Name as soon as possible.
• Learn about the different Social
Media Monitoring Tools available to you. Twitter & Facebook for example,
can send you an email whenever someone replies to a post of yours, or sends you
a Direct Message. Google
Alerts can send you an email informing you of when your chosen Key Word
Alerts (like your company name), have been mentioned. There are also monitoring
applications like Hootsuite and SocialOomph that
provide numerous automation tools for helping you manage your Social Media Accounts.
• Continuously analyze, measure &
refine your approach, strategies and tactics
based on your achievements. There isn't one formula for getting the job
done, but don't hesitate to start. Jump in. |
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• Decide how
much time and / or money you can devote to building on your Networking. Can you
set aside a predetermined amount of time per week to do it yourself or in-house?
Keeping in mind the size of your business, your budget & your business goals,
determine the need for training or outsourcing for some of your Social Media
needs. You can start small and build on your activiity levels, one
bite at a time. |
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| ©L.R.Halperin 2013 All Rights Reserved |
Tampa, Florida ♥ Web Design, Development
& Creative Services. |
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Web Design & Creative Services |
• Custom Web Design & Development
• Social Media Consulting
• Internet Marketing Strategies
• Custom Branding & Design
• UX User Interface Design
• Original Logo Design
• Flash Design & Development
• Web Animation
• Personalized Email Stationary
• Branded Email News Blasts
• Coordinating Print Media
• Business Cards, Brochures, Print Ads |
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Social Media Marketing Services |
• Customized Social Media Designs
• Social Media Integration
• Social Media Strategy Consulting
• Social Media Management
• Social Media Profile Building |
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SEO Services |
• Search Engine Optimized Design
• Search Engine Marketing
• White Hat SEO Techniques
• Search Engine Strategy Consulting
• SEO Link Building & Social Networking |
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